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To get its ratings, Nielsen is relying on auto recognition software installed in 44,000 U. Nielsen first tried this approach in October 2015, when it gave a first look at its Total Audience Measurement tool.
At the time, it relied on audio files provided by clients to create an audio fingerprint of select shows.
“The CBS Television Network is already the most watched content platform in the world, and these new metrics demonstrate that, as people’s viewing habits change, our position of strength only grows,” said his brand new data is a potentially very valuable media planning tool for our clients and their agencies.
It certainly adds a new dimension to an advertiser’s program selection process, as well as more clarity about the true incremental viewing that is of enormous and increasing value in today’s changing landscape.” Television’s #1 comedy, #1 drama and #1 new drama all grew substantially from their live plus same day averages: Among adults 18-49, CBS entertainment series averaged 2.4 total content rating, a 71% jump over its live plus same day rating (1.4).
Measurement specialist Nielsen announced that it now offers Netflix ratings to customers.
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While the industry will no doubt welcome transparency about Netflix performance, questions about accuracy have already cropped up.
Nielsen's service will only monitor TV streaming, and many Netflix subscribers use computers or mobile devices.
dating sites has stayed steady at around 5% of Internet users in the five years of the annual survey by Jupiter Research.
Ok Cupid is the fastest growing free, online dating site in the United States with more than 2 million monthly unique users and 500,000 active users.