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JAKARTA -- Indonesia is turning into an important battleground for dating apps, thanks to its large population of young internet users and the potential for growth.Local startups such as Wavoo and Setipe are facing off against foreign apps like Gather and Tinder from the U.He said that parents today are the ones that often suggest to their children that they use the internet to find a suitable mate. Fahmi regularly uses Tinder, and at one time subscribed to its premium service when it charged just 99 cents a month.However, he unsubscribed from the premium service when Tinder returned to its regular monthly charge of .99.Domex Mandey, CEO of Wavoo, estimates there are more than 35 million Indonesian internet users in the 18-to-32-year-old age group -- the primary target for online dating players.And Setipe CEO Razi Thalib said of that 35 million, there is a total addressable market of 27 million singles who are online. or other countries, we are not afraid to accept strangers to be our friend in Facebook ...
Executives at dating app startups and some investors are bullish about the prospects for the industry, in which they see a vast potential market.
The company is also looking to partner with merchants to push less intrusive geolocation ads, which allow users to receive ads from nearby vendors.
As an online matchmaking platform based on psychological compatibility, Setipe is leaning toward a freemium model with a pay-as-you-go option that allows members to access more matches and use more psychology-based tools.
Thalib said that perceptions such as undesirability will change with the growth of more serious apps.
"As soon as people realize the basic premise that the internet is a social access tool ...